Tag Archive: Website Content

Jul 09

The Importance of Website Content

Website content is probably the most viewed content today.  And yet, I think it’s often written as an afterthought.  Sometimes website content focuses on over-selling a business, or it doesn’t include enough information about a product.  For example, a client of mine (a Portland-area dentist) told me that my home page didn’t sell my services …

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Apr 18

Reaching Your Audience

Astoria

If you’re a small business owner, reaching your audience can be a challenge.  As a freelance writer, I’ve certainly encountered that dilemma.  I re-started my freelance writing career just over two years ago, in an economic environment that can be challenging.  I think many small business owners can relate.  The economy is improving (my business …

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Jan 31

Your Favorite Music

As a freelance writer near Portland, Oregon, I appreciate songs that are powerful and meaningful.   Portland is a music-loving city.  And, of all the content in the world, nothing brings people together or tears them apart more than a song.   Many of my friends, past and present, would happily classify themselves as music elitists.   …

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Dec 22

Freelance Writer: Brand Loyalty, Empathy, and Coffee

My precious....

I’ve mentioned to friends and family that working as a freelance writer  makes me more understanding of service providers I use.  I have to be the recipient of truly rude and reprehensible customer service to get growly right back. Brand loyalty is earned not just by consistently great service, but when things don’t always go …

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Nov 14

Freelance Writer: My 7×7 Links Post

I was tagged a few weeks again by my friend and freelance writer Natalia Sylvester to participate in the “7 Links Challenge,” which highlights previous blog posts.   And here is the fruit of my, er, labor. Away we go! 1. Most Beautiful Post:  I really like the blog post from February 15, 2010 (my birthday) …

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Oct 30

Freelance Writer: Television Writing

When I was a kid, I remember writers and commentators refer to television as, “the idiot box.”  And it’s not hard to see why, when you consider the shows that have gotten on the air over the years! Humor is particularly difficult to write.  What one person thinks is funny leaves another person cold.  I …

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Oct 03

Freelance Writer: Excellent Website Content

I love writing website content.  It’s challenging and rewarding.  You have to engage people’s interest, and (hopefully) “convert” them into customers … or entice them to return.   For today’s blog post, I want to focus on two websites that engaged me through excellent copywriting, as well as effective visuals and superlative design. (And I have …

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Sep 15

Freelance Writer: Guest Posting!

I have a guest blog post up for freelance writers at Emily Suess’s blog, as part of her super cool “Writers Week” blogstravaganza!  The effort is pretty extraordinary, and I’m proud to be a part of it.   Check it all out if you have a moment!

Aug 22

Freelance Writer: Great Writing and Other Topics

I have some fun stuff planned for Fall 2011 at my freelance writer blog. Well, fun for me, anyway!  ;-)  I’ll be highlighting what I think is great writing from my favorite films, books, websites, songs, and other media. I’ll be alternating those posts with what another interest of mine:  good and bad management techniques. …

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Jul 21

Freelance Writer: Your Worth

I should clarify something.  In previous blog posts, I’ve said that I started freelancing full-time last year, but it’s more accurate to say that I went back to freelancing.  I’ve been a professional writer/editor since I was 21, and have been sending out my work since I was 16.   So I have experience seeking work, …

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