Tag Archive: copywriting

Jan 03

A Tale of Two Blogs

I mentioned in my last post on this blog that I would be moving all topics related to my job as a freelance copywriter and editor to a new blog.  That worked out; I wrote several blog posts on copywriting or editing topics.  But I wanted to also write about the films I saw or …

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Jul 09

The Importance of Website Content

Website content is probably the most viewed content today.  And yet, I think it’s often written as an afterthought.  Sometimes website content focuses on over-selling a business, or it doesn’t include enough information about a product.  For example, a client of mine (a Portland-area dentist) told me that my home page didn’t sell my services …

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Apr 18

Reaching Your Audience

Astoria

If you’re a small business owner, reaching your audience can be a challenge.  As a freelance writer, I’ve certainly encountered that dilemma.  I re-started my freelance writing career just over two years ago, in an economic environment that can be challenging.  I think many small business owners can relate.  The economy is improving (my business …

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Feb 22

Working From Home: Pros and Cons

home office

One of the perks of being a freelance writer (especially in a pedestrian/mass transit friendly place like Portland, Oregon) is the ability to work flexible hours.  At the present time, I work from a home office.   It can be an equitable arrangement, especially since my wife paints her pet portraits from home, too.  I …

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Jan 31

Your Favorite Music

As a freelance writer near Portland, Oregon, I appreciate songs that are powerful and meaningful.   Portland is a music-loving city.  And, of all the content in the world, nothing brings people together or tears them apart more than a song.   Many of my friends, past and present, would happily classify themselves as music elitists.   …

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Jan 09

2012

I hope everyone had a great winter holiday, and that 2012 is treating you well so far.   As I mentioned last year, I prefer aspirations to resolutions.  My aspirations this year are basically an extension of last year’s …  grow, read more, and volunteer more. I have one more entry in my “great writing” series:  …

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Dec 22

Freelance Writer: Brand Loyalty, Empathy, and Coffee

My precious....

I’ve mentioned to friends and family that working as a freelance writer  makes me more understanding of service providers I use.  I have to be the recipient of truly rude and reprehensible customer service to get growly right back. Brand loyalty is earned not just by consistently great service, but when things don’t always go …

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Oct 30

Freelance Writer: Television Writing

When I was a kid, I remember writers and commentators refer to television as, “the idiot box.”  And it’s not hard to see why, when you consider the shows that have gotten on the air over the years! Humor is particularly difficult to write.  What one person thinks is funny leaves another person cold.  I …

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Oct 03

Freelance Writer: Excellent Website Content

I love writing website content.  It’s challenging and rewarding.  You have to engage people’s interest, and (hopefully) “convert” them into customers … or entice them to return.   For today’s blog post, I want to focus on two websites that engaged me through excellent copywriting, as well as effective visuals and superlative design. (And I have …

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Aug 22

Freelance Writer: Great Writing and Other Topics

I have some fun stuff planned for Fall 2011 at my freelance writer blog. Well, fun for me, anyway!  ;-)  I’ll be highlighting what I think is great writing from my favorite films, books, websites, songs, and other media. I’ll be alternating those posts with what another interest of mine:  good and bad management techniques. …

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