Category Archive: Copywriting

Dec 28

New Site/New Year

Happy Almost New Year!  I’ve made some changes to my business. Enlighten Writing is now the home of my freelance writing and editing business.  All of this blog’s posts currently exist at the Enlighten Writing site. So … what to do with this blog?  Honestly, I’m not sure right now.   The site that bears my …

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Jul 09

The Importance of Website Content

Website content is probably the most viewed content today.  And yet, I think it’s often written as an afterthought.  Sometimes website content focuses on over-selling a business, or it doesn’t include enough information about a product.  For example, a client of mine (a Portland-area dentist) told me that my home page didn’t sell my services …

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Apr 24

The Lucky Seven

Although Twitter and Facebook dominate the blogging and sharing spaces in our lives, there is something pretty special about blog memes.   A typical blog meme entails some kind of a list, then you “tag” your friends, ask them to make their own lists, tag more friends, and so on.  I fondly remember a few blog …

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Apr 18

Reaching Your Audience

Astoria

If you’re a small business owner, reaching your audience can be a challenge.  As a freelance writer, I’ve certainly encountered that dilemma.  I re-started my freelance writing career just over two years ago, in an economic environment that can be challenging.  I think many small business owners can relate.  The economy is improving (my business …

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Mar 15

Brave Little Blogger

Brave Little Blogger Contest

I’m proud to be a prize donor for fellow freelance writer Emily Suess‘ “Brave Little Blogger” contest.   “What is this contest about, Mahesh?”  I’m glad you asked! It’s a free contest for all bloggers.   As Emily says, “it doesn’t matter whether you blog for fun or money … through blogging, we are all given a …

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Mar 03

Small Business Owners and Dave

We're all Dave

If your job title is “freelance writer,” then prospects, clients, friends, and strangers on the street understand your core competency and value.  But it also means you wear all the entrepreneurial hats.  (Some folks call this being a “solopreneur.”) Right now, I outsource my accounting, but I do everything else … sales, project management, accounts …

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Feb 22

Working From Home: Pros and Cons

home office

One of the perks of being a freelance writer (especially in a pedestrian/mass transit friendly place like Portland, Oregon) is the ability to work flexible hours.  At the present time, I work from a home office.   It can be an equitable arrangement, especially since my wife paints her pet portraits from home, too.  I …

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Feb 07

Music, Part Two

Just a note that Caitlin Lilly wrote a great blog post about standing apart and staying true to your beliefs.  It’s kind of a springboard from my blog post about music.  Check it out!

Jan 31

Your Favorite Music

As a freelance writer near Portland, Oregon, I appreciate songs that are powerful and meaningful.   Portland is a music-loving city.  And, of all the content in the world, nothing brings people together or tears them apart more than a song.   Many of my friends, past and present, would happily classify themselves as music elitists.   …

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Jan 09

2012

I hope everyone had a great winter holiday, and that 2012 is treating you well so far.   As I mentioned last year, I prefer aspirations to resolutions.  My aspirations this year are basically an extension of last year’s …  grow, read more, and volunteer more. I have one more entry in my “great writing” series:  …

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